The genre of this song is POP/HIP-HOP.The video is very creative and uses great visual effects such as people changing into speakers and many other things..This is very unique and hard to find in other videos.It uses many unique effects that grab our attention that make us keep watching .The visual effect in the background of the video keeps changing and don't stay the same for too long. .The video is colour full and doesn't use black and white as it focuses on the futuristic aspect.The video also uses slow-Mo to make us fell that something important or powerful is happening.