Wednesday 7 May 2014

Candy Crush

  1. How much money is Candy Crush Saga estimated to make each day from its users? Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users
  2. How does it make this money? In-app-advertisement and purchase also paid-for app
  3. How many people are estimated to have installed Candy Crush?  500 million people have installed Candy Crush
  4. Where do people play? 60% of UK gamers play to and from work ,28% play at work or during work hours
  5. When was the game released?  November 2012: Released for iOS devices ,December 2012: Launches on Android devices
  6. When did it reach 500 million downloads?  November 2013: Reaches 500 million downloads worldwide
  7. Who is the typical Candy Crush gamer? Typical Candy Crush Saga player is a woman aged 25-45.
  8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc..?  25% of players have spent money on Candy Crush
  9. What percentage say they are addicted to the game?  30% say they are addicted to the game
  10. What is your own experience of playing Candy Crush? Have you played it? I never played the game but it seems pretty addictive ( witch is good in a way ).

The target audience of the game are mostly addicted and are willing to spend money on the game.Women blow £400000 a day playing candy crush.Also the Fans are very loyal to the game especial at the age of 25-55.

Statistics
41% are men
45% have a full time job
38% have at least 1 child
32% play video games with their kids
24% class themselves as core
78% also play console games
21% lists sports as a hobby/interest
40% use family/friend recommendations to choose a mobile game

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