Nba 2k14

Name of game:Nba 2k14

Release date:The game for the first gen was released on October 1, 2013 , November 15, 2013 for PS4 and November 22, 2013 for Xbox One.

Institutions behind the game (game studio/publisher):The game was published by 2k Sports.

Gaming platforms it is available on (e.g. PS4, PC, Wii etc.): Microsoft windows , PS3 , PS4 , xbox 360 , xbox one , iOS and Android



Print

1. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?In the print we get to see the name of the game in the top, the  name is in the same original NBA 2k font that has been used from the early years of the game.The central image is of LeBron , arguably one of the greatest player in NBA History, behind the image there is a close-up of his face fading with the background.He is dressed in his home Heat Jersey. The colour scheme is very basic , it consists of White, blue ,red and black.The background is red and so is the second image of James, the games title is in the normal colour and so is the logo of NBA. 
2. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
3. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did and explain how it fits the key conventions of a TV advert.
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
2. Are there any creative or interesting aspects to the game's official website?
3. Does the game have a YouTube channel?
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
5. How does user-generated content such as gameplay videos help to promote the game?
6. How many 'likes' has your chosen game's Facebook wall had?
7. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
8. What is your chosen game's Twitter hashtag?
9. How did the campaign use Twitter to promote the game?
10. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.

Pre- and post-release

1. What was the game's release date?
2. What is the earliest reference you can find to the game before the release date? Was it announced at a gaming conference (such as E3)? How did the publisher get a potential audience excited about the forthcoming game?
3. How did the institution promote the game after it was released? 
4. Does the game have any way of making the publisher additional income post-release (such as in-game purchases)?

Other

1. Who do you think is the target audience for this game? Make up a potential target audience demographic and explain why you think it fits the game. What psychographic groups would be attracted to this game?
2. What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
3. How does the campaign make an emotional connection with the audience? What is the audience appeal of the advertising campaign?
4. Can you find any images of how the game was promoted in-store - displays, point-of-sale promotions, window displays etc.?
5. Write down anything else of interest at the end of your case study blogpost.