fifa 14 case study

                                                        Fifa 14 case study 

Print

What print adverts were used to advertise the game? Find examples and post them on your blog.
EA sports used magazines and billboards to promote Fifa 14.In this print the central image is Messi and behind him is a car that was also used in the trailer (synergy).
What key conventions of print adverts can you find on the example you have chosen? Product name? 

Font? Slogan? Central image? Colour?
The central image is of Messi  and is located right in the middle of the print.This is so that people look and see the most know football player and look at the other things on it as the central image all ready  got the attention of the viewer.Also Messi is dressed casually, to makes the fans feel that they are on the same level and that he isn't  any better. We also get to see the slogan "we are Fifa 14" in a font that EA sports has been using for a long time for the other Fifa's.This shows that no matter who you are you can play the game, a male or a female, old or young , black or white   and that all of the people come together and play one game that is Fifa. The main colour is black and red.This is the traditional Fifa colour that has been used for the older games as well.

1. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
2. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
2. Are there any creative or interesting aspects to the game's official website?
3. Does the game have a YouTube channel?
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
5. How does user-generated content such as gameplay videos help to promote the game?
6. How many 'likes' has your chosen game's Facebook wall had?
7. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
8. What is your chosen game's Twitter hashtag?
9. How did the campaign use Twitter to promote the game?
10. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.

Other

1. What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
2. Write down anything else of interest at the end of your case study blogpost.