Brain Training

Task 1:

The audience for Brain Training games are old people. The age 45+. The  game will be available is on phones, tablets and Nintendo DS. The title will be  Mental Challenge and the slogan will be How Smart Are You?

Task 2

We will advertise the game by using a variety of different advertisement such as TV and Billboards .We will have a TV advert on BBC before and after the News. We will have three locations for our billboards.The first one being on a highway , second one on public transport and the final one all the way in  Manhattan New York City.

We will generate the interest and desire by showing a game-play footage of the game in our trailer. We will release the trailer 2 months before the official release date to make the audience desperate to get the game, as a result this should make the audience pre-order the game. it will also generate hype around the game. We want the fans of the game to stay loyal and visit our website as soon as they see the trailer.