Case study institution

Rockstar Games
Background: year formed and location
1998, New City 
Owner/founder:
Take-Two Interactive
Most successful games:
GTA , Midnight Club , Max Pain and Red Dead Redemption 
Interesting fact about the institution:
They have 8 studios, all in different places.

EA (Electronic Arts)
Background: year formed and location
 May 28, 1982
Owner/founder:
Trip Hawkins
Most successful games:
Fifa and BattleField
Interesting fact about the institution:
Originally, EA was a home computer game publisher

Zynga
Background: year formed and location
July 2007, San Francisco, California, United States
Owner/founder:
 Eric Schiermeyer and Mark Pincus
Most successful games:
FarmVille
Interesting fact about the institution:
Zynga has 232m monthly active users
 and 60m daily active users.Its a social gaming Company.


Nintendo
Background: year formed and location
September 23, 1889, Kyoto, Kyoto Prefecture,Japan
Owner/founder:
 Fusajiro Yamauchi
Most successful games:Wii sports  Mario Kart wii and Super Mario.
Interesting fact about the institution:
Nintendo had 10 different logos.

Sony Computer Entertainment
Background: year formed and location
November 16, 1993, Tokyo, Japan
Owner/founder:
 Ken Kutaragi, Norio Ohga
Most successful games:
Uncharted and killzone
Interesting fact about the institution:
Early names:Totsuko and  Tokyo Teletech

Rokkan

1. How long has the Rokkan advertising agency been around for? 14 years
2. Where is Rokkan based? New York
3. What brands have Rokkan advertised? Sharp , wellpoint , American express...
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? Its been so successful because  its campaign encompassed all sides of the marketing spectrum: from key art and box art design, to a suite of themed microsites, dramatic trailers, and custom video content, and out of home advertising as well. The agency also created a mobile game called Rat Assassin to tie the whole experience together.
5. Who was the publisher for 'Dishonored'?Bethesda Softworks.

PEGI

Visit the PEGI website and have a look around. 

Now click on the FAQ section of the website and answer the following questions:

1. What is PEGI and where is PEGI based?
2. How does PEGI rate games?
3. What are the age classifications used by PEGI?
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?
5. What is PEGI online? What does PEGI online regulate?

ASA

Visit the Advertising Standards Authority website and have a look around. 

Now click on the About section of the ASA website and answer the following questions:

1. What is the ASA's mission? Our mission is to ensure that advertising in all media is legal, decent, honest and truthful, to the benefit of consumers, business and society.
2. What are the ASA's values?
3. Consistent and proportionate
4. Reliable and ethical
5. Fair and respectful to all
6. Accessible and helpful
7. Intelligent and thorough, but also timely and proportionate
8. Open and accountable, acting with integrity and never being afraid to admit when we’re wrong
9. An excellent team, inspiring excellence in each other

Now click on the Rulings section of the website. This is where the ASA reports on recent complaints and whether they upheld the complaint or rejected it.

Choose one of the complaints and write the following:

1. The company that was advertising:
2. Why someone complained:
3. Whether the complaint was upheld and why: