Wii party

General research

The game was released on July 8 2010

Wii party was developed by Nd Cube and Nintendo software planning and development.  

The game sold 7.94 million copies world wide.

Broadcast

1. What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?The key convection of a TV advert are :Title, logo , cover , voice over , gameplay footage , people playing the game and so on.In most adverts  I expect to see people playing the game and most importantly footage of the game.Also we would see a cover of the game so we know how it looks.As a result of this we know how the game looks so we wont have propblems finding it in stores.
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
3. What is the typical setting for Wii Party TV adverts? Why is that setting used? The most used location for Wii Party is homes ( living room ). This is the most used location because the living room is where you spend time with other people.Wii Party is supposed to be played with other people and the living room setting encourages that.
4. How might the setting appeal to families?The setting appeals to families as thats where everyone spends time and play games.
5. What celebrities do the adverts feature?These celebrities are featured : JLS, Rednappe family , Girls aloud and Ant and deck.
6. What do you notice about the celebrities' costume and make-up? The celerities are dressed casually , just like us.They have casual clothes, and dont have much make-up on as well.
7. Why do you think those particular celebrities were chosen? I think these celebrities where chosen as they represent Wii Party well.The Rednappe represent family , JLS represent friends and Ant and Deck are just loved by the British public.As a result people can relate and might get persuaded that they should buy the game.  
8. What do the celebrities suggest about the Wii Party target audience? These celebrities suggest that the game can be played by anyone but na group 
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.Another lesson you might learn from the tv advert is that you can be a male and a female to play the game.Your social class dosent matter as well as both average and rich people play the game.
10. What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
12. Do you think the TV adverts were effective for promoting the Wii Party game?

Print

1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
3. Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?

E-media

1. Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
2. What do you notice about the people in the scrolling central image featured on the website?
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
4. What is the colour scheme for the website? What does this suggest about the target audience?
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
8. Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why?