The poster shows the name, logo and official Fifa licence ,
the background is a stadium with thousands of people.In the centre You find
arguably one of the greatest football players.This promotes the game well as a
lot of fans and casual people admire Messi
because he has a reputation of a humble and helpful person.Also a lot of
fans fell like they know Messi because they seen him so much on tv and know so
much about him, as a result they should buy the game to support him.The
background is black and white and The logo, title, Licence and Messi are the
only thing in colour
The Tv advert uses a lot of famous football players such as
Messi,El Shaarwy and bale, the adverts also has a famous artist drake who also
is promoting fifa 14.The players are dressed casualy so that the players are
the same as us and not any better.We also see people from all ages, race and
gender , this represents that the game is for everyone.Messi is driving a van
and everyone will recognise him no matter if they are football fans or not,
because of his popularity and success. his
means the advert can attract even a wider audience that probably never played
FIFA or never heard about it as the world's best footballer is endorsing it
they might give it a go.
I think that E-media is
more important that print since most of the buyers are between 10-25.People
this age don’t really read magazines and focus on billboards.However they do
spend a lot of time on the internet and that’s why I believe that e-media would
be more effective
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