Planetside 2 Case study

1. What is Planetside 2? Planetside 2 is a MMO FPS.
2. What genre does the game belong to? MMO FPS
3. Planetside 2 developer/publisher: The game was developed by Sony Online Entertainment.
4. When was it launched? The game was released on November 20, 2012
5. How does the gameplay work? You download the game, sign in and play.
6. What are the six different player classes in the game? The Infiltrator,The Light Assault,The Combat Medic,The Engineer,The Heavy Assault and The MAX 
7. What is the story or narrative to the game? War between three different teams fighting for what they believe is right. 

Business model

Now look at the section on the Planetside 2 business model.

1. How much does Planetside 2 cost to play? Planetside 2 is free to play.
2. What does a subscription offer to players? It offers them more maps, guns , health and other player upgrades. 
3. What can the in-game currency be used to buy?The currency can be used to buy player upgrades.
4. Why do some players dislike games in which users can buy additional weapons or health? Some players don't have credit cards and their parents don't let them use theirs.It give other player advantages witch can make the game unfair as well.

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic:  The Terran Republic are and value .Proud, honour and Duty

The Vanu Sovereignty:The Vanu Sovereignty are and value  Wisdom , Truth and Enlightenment

The New Conglomerates:The New Conglomerates are and value Freedom , Fight and Rebels

Write a possible target audience demographic for Planetside 2 in general:

Gender 65% male and 35% female/age 16-35/social class/education/employment student and mid class jobs/location city some countryside etc.

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic.age 28-25.Good job.have a lot of money.Well educated.Most likely to own expensive products ig BMW , expensive house.

The Vanu Sovereignty.age 22-27.Decent job.Work for an average wage.not to well educated.Have normal , expected items. 

The New Conglomerates. age 16-21.Students.No much money, they dont work as they are rebels.Getting educated.They have most teen age product ig xbox, iphone or blackberry.

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic:Resigned.They follow the law and are happy how everything is and they dont want a change.

The Vanu Sovereignty:Succeeders , they know what they want.

The New Conglomerates:Reformers and Explorers.They whant to see change and newthings.

Explain why those psychographic groups would fit that particular faction.