NBA 2K13 is a sports (basketball) game. It was developed by Visual concepts and Jay Z
and published by 2k sports. It was released on October 2nd 2012 in
America. October 5th 2012 in
EUROPE. The game can be played on these platforms: Xbox 360, PS3, wii, WiiU, PS portable, ios android and Microsoft
windows(including nba2k mini games and apps). The release price was form £30 to £40, however now you can get the
game for just £20 because in October 1st 2013 NBA 2K14 is getting
released. The game can be played online and offline. Online you can play: Black
top, quick match, team match up and My Team. The game was rated 9.1/10(IGN).
The game was promoted by one of the
most know rap faces jay z .Blake griffin, a basketball superstar promoted the
game as well. You could download a NBA 2K13 APP on your android. I think that
NBA 2K13 was promoted really well. This is because Jay z one of the most know
human being has been promoting the game. Nba sold around 6 million copies.
However I don’t think that the game had any TV adverts witch will really help
boost the popularity.The game is rated 3+ just like most sports games.You can fallow the owner of nba 2k13 on twitter (ronnie 2k).The game released trailers on their YouTube channel.This allowed a lot of gamers to watch the game and see if they are interested in getting it. NBA 2k in UK was promoted less than in USA as most buyers are from USA .
I believe that NBA 2K13 was not promoted in UK.
The target audience is mostly for people that like playing basketball.This games allows you to be a NBA star and do what you cant do in real life.However the game also waned to reach out to non basketball fans and beginners.I think this because, the game wants to step to the next level and compete with other more popular games.Nba 2k13 had no basketball competition as it was the only basketball game out in the market.The latest competition was NBA live 10, however the game go out shined by NBA 2k10.In 2012 and 13 NBA 2k had no competition.Now NBA 2k14 is going to compete with NBA live 14.I believe that 2k is going to get more sales then live.This is because 2k has more fans.
I think that the game was very successful as it sold 49% more in the first week the 2k12.Also over all it sold more copies then any other basketball game ever.
WWW: Really good research here - plenty of detail and you've picked out interesting points such as using Jay-Z to promote it.
ReplyDeleteEBI: Keep an eye on the layout to your blog - make sure it is easy to read. You also need to check your written English - it has to be accurate to reach A/A*.
LR: Was the game promoted differently in the UK to the USA (due to the fact basketball isn't such a big sport here)?
I just answered the LR.
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